Outdoor & technical gear
REI-adjacent supply chains and gear brands that need a storefront able to carry durability, materials and provenance stories, not just price.
We do not staff a Seattle office and we will not invent one. Digital Heroes works remote-first from our New York and Delhi HQs, building Shopify, web and software for the city's DTC and outdoor-gear operators.
Let's be direct about geography. Digital Heroes is a remote-first studio with two staffed headquarters, New York and Delhi, plus smaller satellite teams in London, Sydney and Lucknow. We have no office in Seattle, no address in South Lake Union or Ballard, and no plans to pretend otherwise. What we bring to a Seattle founder is a delivery team that has shipped for 2,000-plus brands across 55-plus countries since 2017, run entirely over video, shared docs and weekly demos.
That distance matters less than it sounds, because the way Seattle commerce actually runs maps cleanly onto how we build. The city's strongest operators tend to live in two channels at once: Shopify as the brand surface where the story and margin live, and Amazon as the volume engine. Our six-week cadence, Discover, Design, Build, Launch, Optimize, is built to ship the storefront fast and then keep tuning it against real channel data rather than guesswork.
You get a written scope within 48 hours of the first call and a Friday demo every week, so progress is visible from a Seattle desk on Seattle hours. No black box, no waiting until launch to see the work.
REI-adjacent supply chains and gear brands that need a storefront able to carry durability, materials and provenance stories, not just price.
Founder-led consumer brands out of South Lake Union and Capitol Hill that expect engineering rigor and clean data from their commerce stack.
Operators running Shopify as the brand surface and Amazon as the volume channel, who need the two to behave like one coherent business.
Mission-driven products where the sustainability claim is the product, requiring content, transparency and proof built into the buying flow.
All 39 disciplines we ship, on one six-week cadence — Discover → Design → Build → Launch → Optimize. Every Seattle engagement returns a written scope within 48 hours of the first call. Open any service for the full detail.
Full theme + app + API work on Shopify. Headless or Liquid, B2B or DTC, single store or multi-region.
Plus-tier work: Shopify Flow, Launchpad, Scripts, B2B, multi-store, headless — for eight-figure-GMV brands.
Magento, WooCommerce, BigCommerce, Salesforce, or custom — with URL parity, redirect maps, and SEO retention through cutover.
Dawn, Sense, Studio, Impulse, or custom. Section-based architecture, JSON templates, app blocks, performance budgets.
Public and private apps with Polaris UI, Admin API, GraphQL, and webhooks — built for the App Store review queue.
Monthly retainer for theme updates, app-conflict resolution, BFCM readiness, and performance-regression watch.
First-time Shopify launch in five business days: theme configured, products imported, payments live, taxes set, basic SEO done.
Wholesale + B2B on Shopify: company accounts, catalog + price-list rules, net terms, and gated buyer experiences.
Checkout UI extensions, Functions, and branding — the post-checkout.liquid path to a compliant, custom checkout.
Hydrogen + Oxygen headless storefronts with the Storefront API — for brands that have outgrown Liquid performance.
Core Web Vitals work: LCP/INP/CLS budgets, lazy media, app-script audits, and theme refactors for real field gains.
Listing, keywords, screenshots, and review strategy to rank and convert inside the Shopify App Store.
Embed senior Shopify engineers and designers into your team — vetted, Premier-Partner-grade talent on demand.
Buy senior Shopify development time in flexible hour blocks — roll-over hours, no long-term lock-in.
Custom marketing sites and product web apps — Next.js, TypeScript, Stripe-deep, Vercel- or Cloudflare-deployed.
Editorial-quality design systems and accessible site builds — a Figma library handed off, not just comps.
Bespoke web platforms — portals, marketplaces, dashboards — with auth, roles, billing, and an admin layer.
Mobile-first responsive builds that hold up from 320px to ultrawide, with real device QA.
High-conversion landing pages for launches and paid campaigns — fast, measured, A/B-ready.
Full redesign with SEO and content preserved through migration — no ranking cliff at relaunch.
Ongoing care: updates, security patches, uptime monitoring, content edits, and performance watch.
Custom themes, blocks, and headless WordPress — clean, fast, and editor-friendly.
WooCommerce stores and migrations — performance-tuned, with the right plugin and payment stack.
Webflow builds and CMS structures that designers can run themselves after handoff.
Adobe Commerce / Magento builds, upgrades, and B2B catalogs — plus clean exits to Shopify when it's time.
Production B2B SaaS: multi-tenant architecture, billing, RBAC, SOC 2-ready logging, and an analytics-native admin.
Validate fast: a focused, real MVP shipped on the six-week cadence — not a throwaway prototype.
Internal tools, integrations, and bespoke systems — APIs, automations, and the glue between your stack.
iOS, Android, and cross-platform — companion and commerce apps with offline, push, and deep-link support.
Native Swift / SwiftUI apps built for App Store review, with StoreKit and Apple-grade polish.
Native Kotlin / Jetpack Compose apps tuned for the Play Store and the Android device matrix.
One React Native codebase shipping to both stores — fast iteration with native modules where needed.
Flutter apps with a single Dart codebase and pixel-consistent UI across iOS and Android.
React engineering for complex front-ends — state, performance, design systems, and component libraries.
Logo, type, color, motion, and voice — a full identity system with a Figma library handed off.
Distinctive, scalable logo systems — primary, secondary, and the full mark set with usage rules.
Product design: research, flows, wireframes, and high-fidelity UI tied to a real component library.
Lifecycle, retention, CRO, and roadmap — the strategy layer that turns a launch into compounding revenue.
Performance media across Meta, Google, and TikTok — creative, measurement, and a real attribution model.
Seattle is not a generic e-commerce market and we don't treat it like one. It is an outdoor-gear town with a deep REI-adjacent supply chain, a dense bench of tech-adjacent DTC founders, and a habit of leading with climate and sustainability stories rather than discount theatre. The brands the city runs on, the operator-led, product-first kind you'll find from Capitol Hill to Fremont to Pioneer Square, sell on substance, durability and provenance. That demands a storefront that can carry a real materials story, not just a hero image and a coupon.
It is also one of the clearest Amazon-DTC hybrid markets in the country. Many Seattle brands need Shopify and Amazon to behave like one business: consistent product data, inventory that doesn't lie, and a brand site that earns the higher-margin direct sale while Amazon carries reach. We build the Shopify side to be the brand's home, then make sure it plays cleanly with the volume channel rather than fighting it.
Where we can genuinely help is the build itself, Shopify and headless commerce, custom software, mobile, brand identity and growth, delivered as a Shopify Premier Partner with a 4.9 on Trustpilot across 70 reviews. We can name the kind of scene Seattle is known for as market context; we will never claim those brands as our clients or post a fabricated local case study.
Seattle runs on Pacific Time, which gives you a clean working-day overlap with our New York HQ every morning and a deliberate handoff to the Delhi team overnight. Your afternoon edits often land as finished work by the next Pacific morning. We work remotely with Seattle brands from our New York and Delhi HQ teams — we do not staff a Seattle office and we will not invent one. Coverage spans Capitol Hill, Ballard, Fremont, Belltown, South Lake Union, Queen Anne, Pioneer Square and U District.
No. We are remote-first and we do not staff a Seattle office, address or local team, and we won't pretend to. Seattle brands are served by our New York and Delhi HQ teams over video, shared docs and weekly demos. Our only staffed headquarters are New York and Delhi, with smaller satellite teams in London, Sydney and Lucknow.
Seattle's Pacific Time overlaps the full morning of our New York HQ working day for live calls and decisions, then work hands off to the Delhi team overnight. In practice, edits you send in the afternoon are often returned as finished work by the next Pacific morning.
Yes. That model, Shopify as the brand surface and Amazon as the volume channel, is one we build for directly. We make the Shopify storefront the brand's home with clean product data and honest inventory, so it earns the higher-margin direct sale while Amazon carries reach.
You get a written scope within 48 hours of the first call. Delivery runs on a six-week cadence, Discover, Design, Build, Launch, Optimize, with a demo every Friday so progress stays visible on your schedule. Book a call at /book/ or reach the NY HQ at +1 (646) 847 1584.
Call our New York HQ or book a 30-minute intro call — we scope your Seattle build on the call and send a fixed quote within 48 hours.
Served remotely from Digital Heroes' New York + Delhi HQs · USD invoicing · NDA on request